A hilarious 'SNL' sketch nailed one of the biggest problems facing Dunkin' Donuts
"You want to talk real Dunkin' customers? That's me. I'm like the mayor of Dunkin' right here," Affleck says in a thick Boston accent as he smokes a cigarette half inside the store, half outside. On the surface, the skit is an amusing jab at Dunkin' Donut's New England everyman image — especially as it contrasts with Starbucks' coffee-snob reputation. But as Dunkin' Donuts tries to ditch its time-honored image and expand its customer base beyond the Boston Bruins-loving Afflecks of New England, the sketch nails the challenges that the coffee chain is facing.
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